Case study: Signature Health Group patient access operations
Signature Health Group is a multi-site health system in the Boston area, operating clinics across pediatrics, eye care, OB/GYN, oncology, and other specialties, and growing through an acquisition strategy that regularly adds new sites and new patient populations to the network. Invictus has run Signature Health's patient access and customer-operations program since the fall of 2025. The program is in production today.
The problem: abandonment was a physician-retention crisis, not a service metric
When the engagement began, appointment-line abandonment was running between 20% and 40%. In most health systems that number reads as a patient-experience problem. At Signature Health it was structurally worse, because the network's physicians are contractors rather than employees. A missed appointment call meant an unfilled calendar slot, and unfilled slots cut a physician's compensation by roughly 20%. Abandonment was driving physician dissatisfaction at a level that threatened retention across the network, at the same time as it was cutting top-line revenue and complicating the financing story a growth-by-acquisition system depends on.
The operating insight that reframed the engagement: the contact center was not a cost center with a service-level problem. It was the control point for physician retention, revenue capture, and patient experience at once.
The fix: appointment-confirmed rate as the controlling metric
Invictus rebuilt the patient access operation around appointment-confirmed rate rather than abandonment alone, on the reasoning that the business outcome is a confirmed appointment, and every operating decision should ladder to it. Three operating moves carried the shift, all running on the iKunnect platform:
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The unified customer view loads the patient's full history at the moment the call is answered, including prior visit context and prior abandonment risk. An agent never opens a patient contact cold, which matters most for the patients the system was previously losing.
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Escalation paths route to clinical-context experts before the patient has to ask. A scheduling question that touches clinical territory moves to the right queue without the patient re-explaining, which closed the gap between patient questions and the network's specialist coverage.
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Agent-assist flags prior abandonment risk on screen at the moment of contact, so a caller the system has failed before is handled as a high-stakes contact rather than a routine one.
The program covers appointment setting, patient experience, and omnichannel communications across the network, running under the HIPAA controls documented on the security and compliance page, with full audit logging on every contact.
The outcome
Within the first quarter of the rebuilt operation, the contact center became the single biggest lever on physician retention and top-line revenue in the network. Patient experience recovered, the contractor-physician dissatisfaction that had threatened the network stabilized, and appointment-confirmed rate became the metric Signature Health's board tracks against the operating program. For a system whose growth model depends on acquisition financing, the repaired patient-access operation also strengthened the story the system takes to its financiers.
Why this case generalizes
The Signature Health pattern applies to any health system where physicians are compensated on filled calendars and patient access runs through a contact center: multi-site clinical networks, contractor-physician models, and roll-up strategies that inherit a different phone system with every acquisition. The operating chain that produced the outcome is the one documented across Invictus's published profile: low agent attrition (under 4% regrettable, against a 60%+ industry baseline) produces product knowledge, product knowledge produces first-contact resolution, and first-contact resolution converts directly into confirmed appointments. The healthcare operations page describes how Invictus runs the vertical, and the results and proof page places this case alongside the insurance and financial-services programs that share the same operating discipline.
For buyers who want to verify the case directly, reference calls with production programs are a standard part of Invictus's evaluation process, and a scoped 60-to-90-day pilot against a defined slice of volume is the standard entry point; the services page covers pilot structure.